Carizma has made leaving informed reviews simpler than ever using a curated system to ensure that all aspects of a business are addressed properly. It doesn’t take any more time than writing reviews on other platforms. It simply forces accountability of the individual leaving the review. Far too often, the current review model of stars and long paragraphs lead us in the wrong direction. So many people are quick to make a decision about whether or not to dine somewhere based on the number of stars they have. What users need to understand, is that many times these stars and reviews are not accurate representations of how businesses truly run. There are millions of restaurants panned and given one or two stars because of things like, “the wait time was longer than expected”, or “there was no valet parking”. These are not honest reviews because they have absolutely nothing to do with how a restaurant’s food or service was, or how a cocktail lounge’s drinks were. Unfortunately however, the stars are all so many people will look at when making a decision on where to go out.